Is AI ghosting
your brand?
I ask ChatGPT, Claude, Perplexity, Gemini and Grok the questions your buyers ask. Then I write up who they named, who they named instead of you, and what to fix first. By hand. With (gentle) jokes. Free.
Free Mild roast, written by a human. Delivered within 5 business days. Your own brand only. No payment details needed.
What your free roast looks like
One card to laugh at (or share). One short list to act on.
Zibblefrump is made up. So are its competitors, the AI answers, the counts and the date below, and the AI tools are left unnamed on purpose. A real roast uses real AI answers about your brand, each one saved and dated.
Zibblefrump Invoicing: well known to its customers. Less so to AI.
- AI assistant 1 was asked "What's the best invoicing tool for freelancers?" and named Taskwhistle, Plannoodle and Quibblequill. Zibblefrump didn't make the list. Or the footnotes.
- AI assistant 2 has heard of Zibblefrump. It thinks it's "a project management app" (illustrative answer). Close. Different aisle.
- Asked "Zibblefrump or Taskwhistle?", AI assistant 3 said: "Taskwhistle is a well-rounded pick for freelancers, with recurring invoices and payment reminders. Zibblefrump is another option." (illustrative answer). Taskwhistle got a paragraph. Zibblefrump got a sentence.
- Named in 2 of 15 answers checked. Verdict: Background extra.
Checked by hand on 14 March 2026 (sample date). AI answers change.
Short fix list (example)
- Say what you are, in words, near the top of your homepage. "Invoicing for freelancers" should be text a machine can read, not something implied by a nice illustration.
- Answer the comparison question yourself. Publish an honest "Zibblefrump vs. the alternatives" page that sticks to facts.
- Show up where the answers come from. Get listed accurately in the directories and review sites your buyers already use.
Want yours? Get my free roast
The grill's cooling down.
I'm not taking roast requests right now, and nothing you type here is saved. Please check back soon.
Search changed. Has your brand?
Google ranks pages. AI assistants just say a name out loud. If it isn't yours, it's someone else's.
AI doesn't rank, it recommends.
There's no page-two to hide on. The assistant either says your name in its answer, or it doesn't exist to that buyer.
Buyers can ask AI now
A buyer can skip the search bar and simply ask an AI assistant what to use. You want to be in that answer.
Someone else gets named instead
Every answer that leaves you out is quietly recommending a competitor in your place.
How it works. (Spoiler: it's a person.)
No scanner, no dashboard, no instant score. Just a human, five AI tools, and a lot of note-taking.
Tell me about your brand.
Fill in the form: your brand, your website, what you sell and who buys it. Tick the box confirming it's your brand or one you're authorised to represent.
I check it's really yours.
If your email matches your brand's website, that's it. If it doesn't, I'll email you to confirm before I start.
I ask the AIs.
By hand, I put the same 3 buyer-style questions to each tool (15 answers in all), things like "What's the best your category for your customers?" I save every answer with its date.
You get your free roast.
Within 5 business days, by email: a share card (the funny part) and a short fix list (the useful part). Every joke points to an answer I saved. Share it or keep it to yourself. Your call.
After your roast
The free roast is the whole thing. If you want more, there are two options. Both are optional, and neither is required to get your free roast.
Mild roast
Heat: 🌶️ Mild. A friendly ribbing.
A share card: a few funny lines about the gap between your brand and what the AI said, each tied to a real answer. And a short fix list: the first few things worth changing, in plain English.
Delivered within 5 business days. Slow-roasted by hand, not microwaved.
No payment details needed.
Get my free roastExtra Crispy roast
Heat: 🌶️🌶️🌶️ Extra crispy. You asked for it.
The roast again, turned up: more buyer questions, sharper lines, and a longer fix list. Still only about AI visibility, never about people.
Delivered within 5 business days of payment.
After I confirm your request, I'll email you a secure payment link for $39. I start once it's paid. Refunds: full refund if you ask within 14 days of delivery, or if I miss the delivery time. No hoops, no hard feelings.
Get the Extra Crispy roastFull AI visibility audit
Heat: 🧊 None. Lab coat on, jokes off.
A sober, joke-free write-up: more buyer questions, how each tool describes you, who's named instead, and a prioritised plan. Scope: 10 buyer questions put to all five AI tools (50 saved, dated answers), compared with up to 3 competitors you name. One report, no ongoing tracking.
Delivered within 10 business days of payment.
After I confirm your request, I'll email you a secure payment link for $249. I start once it's paid. Refunds: full refund if you ask within 14 days of delivery, or if I miss the delivery time. No hoops, no hard feelings.
Get the full auditFair questions. Straight answers.
What exactly do you check?
I ask ChatGPT, Claude, Perplexity, Gemini and Grok the same 3 questions a buyer in your category might ask. For each answer I note whether your brand is named, which brands are named instead, and how you're described. Every answer is saved with its date. It's a snapshot: AI answers change, so next week could look different.
What's in the free roast?
A share card: a few funny lines about the gap between your brand and what the AI said, each tied to a real answer. And a short fix list: the first few things worth changing, in plain English. The card is for laughing. The list is for Monday morning.
Is it mean?
No. The free roast is Mild: a friendly ribbing. The paid Extra Crispy roast is sharper, and only happens if you ask for it. Either way I roast your brand's AI visibility and nothing else: never you, your team, anyone's appearance, or whether your product is any good. If a line can't be traced to a saved answer, it doesn't go in.
Is it really free? What costs money?
The Mild roast is free, and the form doesn't ask for payment details. Afterwards you can choose one of two paid options, or neither: the Extra Crispy roast ($39, delivered within 5 business days) or a full AI visibility audit ($249, delivered within 10 business days). For either one, I'll email you a secure payment link after I confirm your request, and I start once it's paid. Refunds: full refund if you ask within 14 days of delivery, or if I miss the delivery time. No hoops, no hard feelings.
Will anyone else see my roast?
Only if you decide. Your roast goes to you and no one else. You're welcome to post it. I'll only share it myself if you ticked the sharing box, and I'll show you exactly what's going out first. Changed your mind later? Email roast@autonra.com and I'll remove anything I've posted.
Can I roast a competitor, or a friend's brand?
No. It has to be your own brand, or one you're authorised to represent. I check before I start. Roasting someone who didn't ask isn't a roast. It's just rude.
What happens after I get it?
It's yours. Fix things, share it, or stick it on the office fridge. I'll send one follow-up message with the two paid options. If you don't reply, that's the end of it. I can't promise AI will start naming you (nobody honestly can), but the fix list shows what's worth trying first.
What does autoNRA stand for?
Not Recognized by AI. It's the problem I check for, and hopefully not your brand's for much longer.